Stroomzoon is a leading Dutch retailer of home batteries, solar panels and EV chargers.
- Industry
- Home energy retail
- Market
- Netherlands
- Engagement
- Bespoke build
- Delivered
- CRM, installation portal, website
I was previously using generic tools that never quite fit how we work, and overpaying for them. With Synapse took the time to understand the business first and built around it. They moved quickly without losing attention to detail, which is a rare combination. Throughout the project they were professional and made sure the product kept moving in the direction I had set. We now run on an entire ecosystem built around how Stroomzoon operates. Our software costs are down 60%, a proposal that used to take 4 hours now takes 10 minutes, and we plan 400+ installations a year from one place.
Custom CRM
Shaped around Stroomzoon’s own sales process, with plugins and automations that handle the repetitive work so the team can focus on customers.
Installation portal
One place to plan, track and manage every installation, so nothing between the sale and the finished system falls through the cracks.
Sales configurator and website
The public face of the business, with a sales configurator that turns an address and energy profile into a priced proposal in minutes.
→ Their expertise led
Stroomzoon’s team knows the market. They set the priorities and defined what a good outcome looked like. We turned that into software.
→ Feedback at every step
Working software, reviewed by the people using it, at every phase. Course corrections happened early, not after launch.
→ Built around the business
No generic template. Every workflow in the system mirrors how Stroomzoon actually sells, plans and installs.